Vida Adutwumaa defends criticizing Sarkodie over disability video

Vida Adutwumaa, the Head of Public Relations for Ghanaian musician Stonebwoy, has issued a robust defense of her decision to criticize rapper Sarkodie over a controversial social media post. In a video addressed to her critics on November 3, 2026, Adutwumaa responded to the backlash she faced after publicly calling out Sarkodie for sharing content perceived as mocking individuals with disabilities. She emphasized that her professional role does not restrict her from expressing personal opinions or holding industry peers accountable for their public conduct.

The controversy began when Adutwumaa took issue with a video amplified by Sarkodie, which many observers found insensitive toward the disabled community. Following her comments, she was targeted by critics who suggested her remarks were unprofessional or biased due to her association with Stonebwoy. In her rebuttal, Adutwumaa asserted her independence within the entertainment industry, stating that she is a professional with a distinct voice and will continue to mention Sarkodie’s name whenever she believes his actions warrant public scrutiny.

Adutwumaa’s stance highlights the tension between personal activism and professional public relations in Ghana's music scene. She argued that the act of mocking disabled individuals is a matter of principle that transcends industry rivalries. By refusing to back down, she sought to clarify that her identity as a commentator is separate from the brand she manages, rejecting the notion that industry stakeholders should remain silent on social issues to avoid friction with high-profile celebrities.

While the rapper at the center of the dispute has yet to provide a detailed explanation for sharing the video, the incident has sparked a broader conversation about celebrity influence and the ethics of digital content. Adutwumaa’s defense of her right to speak out serves as a significant moment for accountability in the industry, reflecting a growing sensitivity toward how marginalized groups are represented in popular culture and the responsibility public figures carry for the media they consume and share.