Ghana’s Tourism and Creative Sectors Soar with 'Great Ghana Day Out' Launch and Global Film Recognition

Ghana’s tourism and creative industries are witnessing a significant revitalization through a series of high-profile initiatives and international accolades aimed at showcasing the nation's heritage. On September 27, 2026, coinciding with World Tourism Day, the 'Great Ghana Day Out' will be officially launched by Do Ghana and WangoWango in partnership with Joy FM and Joy Prime. This domestic tourism project, part of the broader ODUM program, encourages residents and visitors to explore the country's diverse landscapes and culinary traditions via thematic road trips. The initiative serves as a strategic precursor to Ghana’s 70th Independence anniversary in 2027, inviting participants to document their journeys using the #DoGhana hashtag to foster a national culture of exploration.

In the hospitality sector, the Ashanti Regional Tourism Awards recently celebrated excellence by crowning the Golden Bean Hotel in Kumasi as the 3-Star Hotel of the Year for 2026. Organized by the Ghana Tourism Authority, the award highlights the hotel’s commitment to luxury and exceptional service. General Manager Randy Attuquaye Clottey and Sales Manager Maame Ama Asantewaa noted that the recognition underscores the vital role the hospitality industry plays in regional economic growth. This push for excellence in service is matched by a growing focus on the creative arts, where international interest in Ghanaian and West African content continues to rise.

Ghana’s cinematic legacy has also taken center stage globally with the screening of the restored classic 'His Majesty’s Sergeant' at London’s Genesis Cinema. Directed by Ato Kwamina Yanney Snr and restored by his son, the film’s screening commemorated the birthday of Ghana’s first President, Dr. Kwame Nkrumah, and over a century of Ghanaian cinema. This cultural milestone aligns with a broader regional tribute to cinematic legends, including the upcoming Africa Magic documentary honoring the late veteran actor Sir Olu Jacobs. Featuring insights from industry icons like Joke Silva and Richard Mofe-Damijo, the documentary celebrates Jacobs’ profound influence on West African theater and film following his passing in September 2026.

Underpinning these cultural and tourism achievements is a critical call for the sustainable protection of the creative economy. During the Afro-Caribbean Creative Bridge forum, Minister of Tourism, Culture and Creative Arts Madam Abla Dzifa Gomashie emphasized that stronger intellectual property (IP) rights are essential for African and Caribbean creatives to thrive. Highlighting the need for capacity building within the Ghana Copyright Office, she argued that transforming global interest into sustainable economic opportunities requires a robust legal framework. As Ghana prepares for its 70th anniversary, the integration of domestic tourism, historical preservation, and intellectual property protection is set to define the next era of the nation’s creative and cultural identity.