
Media personality Ewura Adams Karim has officially entered the race for the position of Deputy National Communications Officer for the National Democratic Congress (NDC). On October 28, 2026, Karim picked up nomination forms and launched her campaign, proposing a "rapid-response" communication strategy to strengthen the party's messaging capabilities. Her entry into the race is focused on modernizing the NDC’s outreach and preparing the party for the national executive elections scheduled for December 19, 2026.
Karim’s campaign is built on a comprehensive five-point plan aimed at transforming the party's communications department. Central to her vision is the establishment of a robust rapid-response system designed to counter opposition propaganda efficiently and accurately. She also emphasized the importance of training regional communicators and amplifying the voices of grassroots members to ensure a bottom-up approach to political communication. Additionally, Karim plans to enhance the party's digital and online presence while maintaining a high standard of factual communication to bolster the NDC’s credibility.
In an interview on Citi Eyewitness News, Karim highlighted the necessity of party unity and internal grievance management. She acknowledged that while some party members may feel dissatisfied with certain leadership decisions or unmet expectations, these issues should be handled privately as "family matters" rather than through public outcry. She proposed the creation of a dedicated information network to improve transparency between the party leadership and the grassroots, which she believes will foster collaboration and bridge internal divides.
With a background in journalism, broadcasting, and community organizing, Karim emphasized her lifelong commitment to the NDC, tracing her political roots back to her parents’ involvement in the party. She noted that her experience in public speaking and media equips her with the necessary tools to represent diverse Ghanaian communities effectively. As the NDC prepares for its national congress in December, Karim is seeking the support of delegates to lead a proactive communication front ahead of the 2028 general elections.
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