Tourism Minister Dzifa Gomashie Advocates for Creative Unity as Industry Leaders Launch Major Film and Financial Initiatives

The Ghanaian creative landscape is experiencing a significant shift toward strategic partnerships and socio-political advocacy, headlined by a call to action from the Ministry of Tourism, Culture and Creative Arts. Speaking at the launch of "The 70 Slate," Minister Dzifa Gomashie emphasized that collaboration is the cornerstone for propelling Ghana’s creative industry onto the global stage. This sentiment is mirrored across the sector, from the film industry’s new joint ventures to the music industry’s push for better financial welfare and social accountability. The Minister highlighted the importance of these strategic partnerships in creating higher-quality content that can compete internationally while preserving the nation's rich cultural heritage.

In a major development for the cinematic sector, Sparrow Productions and OldFilm Productions have teamed up for "The 70 Slate," a collaborative project that includes three upcoming films: "The Return of Makunse," "Nkrumah’s Red, Gold and Green," and "I Told You So." Scheduled for release between December 2026 and December 2027, these films are expected to stimulate job creation and revitalize Ghana's cinema culture. National Film Authority (NFA) CEO Kafui Danku expressed strong support for the initiative, noting its potential to enhance Ghana's visibility in the global market. To ensure the success of such high-stakes productions, the NFA has committed to providing both funding and regulatory assistance.

On the musical front, advocacy and welfare have taken center stage as artists demand more from both the state and their unions. Gospel artist Patrick Yaw Adomako, known as P.Y. Adomako, recently released "Better Ghana," a single featuring Emefa and Chajay that tackles systemic issues such as corruption and galamsey. The track serves as a poignant call for moral responsibility among both leaders and citizens. Complementing this spirit of industry growth, the Musicians Union of Ghana (MUSIGA), led by Bessa Simons, has secured a landmark agreement with MASLOC. This partnership will allow qualified musicians to access loans for personal use, group projects, and even tricycles, subject to a rigorous vetting process to ensure financial sustainability and credibility.

These concurrent developments reflect a maturing industry that is increasingly focused on professionalism and structural support. As veteran artist Akosua Agyemang noted during a recent MUSIGA forum, active involvement from members is essential for the union’s advocacy to succeed. By combining artistic expression with economic empowerment and institutional collaboration, Ghana’s creative sector is positioning itself not just as a source of entertainment, but as a vital pillar of national identity and economic resilience under the current administration.