Apprise Music promotes Ghanaian artists at WOMEX 2026 in Spain

Apprise Music & Media, a Ghanaian music company, has concluded its participation in the 2026 Worldwide Music Expo (WOMEX) held in Las Palmas de Gran Canaria, Spain. The event, which took place from October 21 to 25, served as a strategic platform for the company to expand international opportunities for Ghanaian artists and strengthen Africa's presence within the global live music industry. This year marked the company’s fourth consecutive appearance at the prestigious global music conference.

Led by Chief Executive Officer Michael Kwabena Bamfo and Chief Operating Officer Grace Nyele Mensah, the Apprise delegation engaged in high-level networking with international music professionals. Key discussions were held with representatives from major organizations, including the Recording Academy and The Orchard, alongside various booking agents and record labels. These sessions focused on facilitating cultural exchanges and securing broader market access for Ghanaian musicians to ensure their talent reaches a global audience.

Beyond corporate networking, the initiative emphasized the promotion of Ghana's rich musical heritage and the exploration of new avenues for artist development. By showcasing the diversity of local sounds, Apprise Music sought to create concrete opportunities for live performances, international tours, and collaborative projects. The company aims to bridge the gap between local creators and the global market, providing the necessary infrastructure for Ghanaian talent to compete effectively on the world stage.

The participation at WOMEX 2026 is expected to yield significant long-term benefits for the Ghanaian music industry by opening doors to new distribution channels and international collaborations. As local artists increasingly eye global expansion, the connections established in Spain provide a foundation for enhanced visibility and sustainable career growth. Apprise Music remains committed to fostering an ecosystem where Ghanaian music can thrive internationally through strategic partnerships and global representation.