Vivo Energy Ghana wins four awards at National PR Excellence Awards

Vivo Energy Ghana PLC achieved a significant milestone at this year’s National PR and Communications Excellence Awards, securing four major accolades for its outstanding performance in strategic communication. The energy provider was particularly lauded for its "She’llFix" initiative, which took home the prizes for Best PR Campaign and Best Promotional Event. These honors, presented by the Institute of Public Relations (IPR) Ghana, highlight the company’s ability to blend corporate objectives with impactful social messaging.

The "She’llFix" campaign, which served as a cornerstone of Vivo Energy’s success at the awards, was designed to empower female drivers across the country. By providing practical education on vehicle maintenance and safety, the initiative addressed a specific need within the motoring community while strengthening the brand's relationship with its customers. The recognition for Best Promotional Event further underscores the campaign's effectiveness in engaging the public and creating a meaningful dialogue around automotive care and gender inclusion in the driving space.

Speaking on the achievement, Shirley Tony Kum, the Corporate Communications Manager at Vivo Energy Ghana, emphasized the critical link between communication and business results. She noted that these awards spotlight how strategic public relations can drive business performance and foster deeper engagement with stakeholders. According to Kum, the recognition validates the company’s focus on using clear and purposeful communication to navigate the complex energy landscape while maintaining a strong connection with the Ghanaian public.

These accolades align with Vivo Energy’s broader vision of establishing itself as a leading energy business in Africa. By prioritizing responsible business practices and community value creation, the company aims to set a standard for corporate citizenship within the industry. The four-award haul at the National PR and Communications Excellence Awards serves as a testament to the firm’s ongoing commitment to excellence in both its operational output and its public-facing initiatives.