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UNESCO officials have called on young African digital content creators to harness their platforms to drive social and economic transformation across the continent. Speaking at a specialized media literacy event in Nairobi, Kenya, representatives emphasized the critical role these creators play in shaping public discourse and fostering inclusivity. The gathering highlighted the growing influence of digital media in Africa and the responsibility that comes with managing significant online audiences in an increasingly connected world.
The two-day event brought together more than 90 content creators from across Africa, alongside technology executives and policymakers. Discussions focused on the ethical dimensions of content creation and the practical strategies needed to enhance media and information literacy. Participants explored how digital storytelling can be leveraged to address deep-seated social issues, such as gender inequality and economic disparity, while promoting a more informed and engaged citizenry through innovative digital tools.
Louise Haxthausen, representing UNESCO’s Eastern Africa office, underscored the urgency of addressing misinformation and disinformation in the digital age. She urged creators to be proactive in verifying information and promoting truth, noting that their work often reaches younger audiences that traditional media may struggle to engage. Haxthausen stressed that digital influencers are now central to the modern communication landscape and must prioritize accuracy and social responsibility to maintain public trust and safety.
In addition to individual responsibility, the UNESCO official called for more robust regulatory frameworks to combat the spread of harmful content online. She reaffirmed the organization’s commitment to supporting African creators through ongoing innovation and capacity-building initiatives. By fostering a collaborative environment between the tech industry, government bodies, and creative professionals, UNESCO aims to ensure that Africa's digital evolution remains a powerful force for positive development and regional stability.