Spotify Names Lusanda EQUAL Africa Artist as ZUYUS, Kenkubui, and Essumann Unveil New Musical Projects

Spotify has spotlighted South African R&B singer Lusanda Ngcobo as its EQUAL Africa Artist for September, a recognition that coincides with a flurry of new releases and project teasers from Ghanaian artists ZUYUS, Kenkubui, and Essumann. This surge in musical activity highlights the vibrant diversity of the contemporary African scene, ranging from international industry accolades to localized genre fusions and the persistent pursuit of commercial success. The spotlight on these artists reflects a broader trend of African creators asserting their influence on both the global stage and within their local communities.

Lusanda’s selection for the EQUAL Africa programme—an initiative dedicated to amplifying the voices of women artists across the continent—marks a significant milestone in her career. Having recently made history as the first South African woman featured on Spotify Singles, Lusanda is currently generating momentum with her latest track, "By The Time I Wake Up," which serves as a precursor to her highly anticipated upcoming EP. The singer expressed profound gratitude for the platform, noting that such institutional support is vital for fostering authentic growth and providing necessary opportunities for women in the male-dominated music industry.

In Ghana, ZUYUS has raised the stakes with his new single, ‘Million Billion,’ which explores themes of wealth and relentless drive. The track is accompanied by a visually striking music video directed by Bra Shizzle, featuring surreal imagery that celebrates the artist's aspirations for success. ZUYUS’s philosophy of turning "a million into a billion" highlights a continuous journey toward greater goals, contrasting the essence of hard work with the rewards of luxury. Similarly, Tema-based rapper Essumann is building on the momentum of his hit "Big Bricks II," featuring Medikal and Lalid, by teasing a new project on social media. While specific details remain under wraps, his growing catalogue continues to reflect the struggles and aspirations of his life experiences.

Offering a more reflective perspective, Kenkubui has introduced audiences to "Mɔzɔlawo" (Travellers), a single that delves into the genre of Borborbor Fusion. Released on September 15, the track draws heavily on Kenkubui’s Ewe roots to explore the transience of life and the importance of spiritual unity. Unlike the overt commercial focus of some of his peers, Kenkubui emphasizes that his music is a vehicle for peace, encouraging listeners to live without hatred or envy. By treating life as a spiritual journey, he aims to express his truth while reminding his audience that the most important thing is how we treat others while alive.

Collectively, these developments underscore a period of intense creativity and recognition for African musicians. Whether through the global reach of Spotify’s curated programmes or the grassroots innovation of artists in Tema and the Volta Region, the industry continues to expand its sonic and thematic boundaries. As fans await the full release of Essumann’s mystery project and Lusanda’s EP, the current landscape reflects a healthy balance between commercial ambition and deep-seated cultural preservation.