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Ghanaian beauty and wellness brand Sheenah Naturals has officially unveiled its new Akuaba Collection, a premium line of luxury body-care products. Launched on September 18, 2026, at the Beauty Inside Out Conference held at the Africa Trade House in Accra, the collection marks a significant milestone for the brand. Founded in 2018 by Gladys Nana Akua Cobbina, Sheenah Naturals has built its reputation on creating skincare and hair-care products that harness the power of natural African ingredients while maintaining high standards of quality.
The Akuaba Collection is deeply rooted in Ghanaian culture, drawing its primary inspiration from the iconic Akuaba doll—a traditional symbol of beauty and fertility. This unisex collection features a range of luxury body-care products designed to blend authentic African heritage with a contemporary, high-end aesthetic. By incorporating these cultural elements, the brand seeks to offer consumers a unique wellness experience that celebrates local history while meeting modern beauty standards.
The launch event at the Beauty Inside Out Conference highlighted the broader rise of homegrown Ghanaian beauty brands. The conference featured other innovative local players such as Nunya Naturals and Perfumes by Ayida Jackson, emphasizing a collective movement toward promoting 'Made in Ghana' products. These participants demonstrated that local brands are increasingly capable of producing sophisticated goods that resonate with both local tastes and international expectations.
As Sheenah Naturals looks to the future, the introduction of the Akuaba Collection is a strategic move to penetrate global markets. By emphasizing the authenticity of natural African ingredients and the richness of Ghanaian design, the brand aims to establish itself as a competitive force in the international beauty and wellness industry. This expansion not only promotes the brand but also serves to elevate the global perception of Ghanaian craftsmanship and entrepreneurial excellence.