Serwaa Amihere urges women to choose thrift over counterfeit luxury goods

Media personality and legal practitioner Serwaa Amihere has cautioned women against purchasing counterfeit luxury goods to create an illusion of wealth. Speaking at The Complete Ignite Woman session on October 25, 2026, she urged her audience to avoid the pressure of using fake high-end designer items to gain social approval. Instead, she encouraged women to embrace affordable fashion choices that align with their current financial realities while focusing on long-term personal and professional growth.

Amihere specifically advocated for thrift shopping at Accra’s Kantamanto Market as a stylish and budget-friendly alternative to counterfeit fashion. She noted that by visiting the market as early as 4:00 AM, shoppers can find unique, high-quality items that offer a professional look without the financial burden of expensive brands. Drawing from her own experiences with financial growth, she emphasized that thrifted clothing allows for self-expression and elegance while maintaining financial discipline.

Beyond the financial implications, the media personality highlighted the potential professional risks associated with carrying counterfeit products. Amihere warned that using fake designer items, such as replica Louis Vuitton or Birkin bags, could negatively impact how one is perceived in corporate and professional environments. She concluded by advising women to exercise patience and focus on their aspirations, asserting that genuine luxury brands would become attainable in due time as their economic circumstances naturally improve.