Odumodublvck alleges some Nigerian artists use juju for hit songs

Popular Nigerian rapper Tochukwu Ojogwu, better known by his stage name Odumodublvck, has claimed that some artists in the Nigerian music industry resort to spiritual practices or 'jazz' to secure hit songs. Speaking during an appearance on the Tea With Tay podcast, the rapper highlighted the immense difficulty associated with creating a successful record, noting that many performers spend their entire careers without ever achieving a mainstream hit. He suggested that the desperation to break through leads some individuals to seek supernatural assistance to bolster their commercial prospects. During the interview, Odumodublvck emphasized the intense pressure that modern performers face to remain relevant in a fast-paced industry. He contrasted the alleged use of spiritual aids with the work of established industry icons, expressing profound respect for artists such as Burna Boy, Wizkid, and Davido. He praised these three specifically for their ability to consistently deliver hit songs over many years through what he characterized as genuine talent and staying power. Odumodublvck’s perspective is shaped by his own recent rise to prominence within the Nigerian and global music scenes. Originally from Lagos and raised in Abuja, he gained significant recognition in 2023 following the release of his hit single 'Declan Rice.' Currently affiliated with NATIVE Records and Def Jam Recordings, the rapper is known for a unique style that blends hip-hop, drill, grime, and Afrobeats. His comments offer a rare glimpse into the perceived internal pressures of the industry and the lengths to which some may go to achieve fame.