MTN Ghana launches MTN One TV digital platform to support creators

MTN Ghana has officially launched MTN One TV, a new digital entertainment platform designed to transform the viewing experience in the country. Unveiled at an event in Accra, the service offers a diverse combination of Ghanaian storytelling, live television channels, and international content. By providing flexible viewing options, the platform aims to address the growing demand for accessible digital media while simultaneously creating vital revenue opportunities for local content creators. Ibrahim Misto, the Chief Digital Officer of MTN Ghana, highlighted the platform's strategic role in bridging the gap between content producers and audiences. He explained that MTN One TV is intended to connect broadcasters and content owners with a wider demographic, ensuring that local productions receive the visibility they deserve. During the launch, industry experts discussed the future of Ghana's creative industry, emphasizing that collaboration within the digital ecosystem is essential for long-term sustainability and growth. The initiative received significant praise from government officials, including the Minister of Tourism, Culture and Creative Arts, Abla Dzifa Gomashie. She reiterated the importance of commercializing Ghanaian culture, stating that creators must be able to benefit economically from their artistic output. Gomashie noted that such digital platforms are crucial for the modern creative economy. Complementing this, the Deputy Minister of Communications announced government plans to support the sector through improved digital infrastructure and funding, further solidifying the platform's potential impact on the national entertainment landscape. This development marks a significant step in MTN Ghana's commitment to the local creative arts sector. By offering a structured platform for monetization and distribution, MTN One TV is expected to encourage higher standards of production and provide a steady stream of income for filmmakers and broadcasters. As the platform scales, it is poised to become a central hub for Ghanaian entertainment, ensuring that the nation's cultural heritage is preserved and shared through modern digital channels.