Jackie Appiah urges film industry to adopt Nollywood production model

Ghanaian actress Jackie Appiah has called for a strategic shift in the nation's film industry, advocating for the adoption of a professional ecosystem similar to Nigeria's Nollywood. Speaking at the Pete Edochie Legacy Project, the award-winning actress emphasized that for Ghana to revive its cinematic output, it must move beyond focusing solely on actors and invest in the broader creative infrastructure that sustains high-volume production.

Appiah noted that Nollywood's success is rooted in its extensive network of behind-the-scenes professionals, including skilled scriptwriters, camera crews, and costume designers. She argued that these roles are vital to the industry's health and provide a depth of talent that allows for continuous content creation. By fostering an environment where these professionals can thrive, she believes Ghana can rebuild the production capacity it once enjoyed during its peak years.

Addressing the next generation of filmmakers, the actress encouraged young creatives to be proactive in showcasing their skills. She urged aspiring writers and technical experts to share their portfolios and ideas with producers, rather than waiting for opportunities to come to them. This influx of fresh talent, she suggested, is essential for injecting new energy and perspectives into the local movie scene.

Ultimately, Appiah highlighted that the revival of the sector depends on both talent and capital. She underscored the importance of increased investment to support these professional structures, noting that a well-funded industry with a diverse talent pool would be better positioned to compete internationally. Her comments reflect a growing sentiment within the Ghanaian creative arts space for structural reform to reclaim its position as a regional powerhouse in entertainment.