Izzikart launches platform to manage social media sales in Ghana

MIQ Innovations Ltd, an Accra-based technology firm, has launched Izzikart, a new platform designed to help Ghanaian businesses manage sales through WhatsApp and social media. The service aims to bridge the gap for small and medium-sized enterprises (SMEs) that conduct business online but lack the infrastructure for a dedicated shopping application. By centralizing orders, payments, inventory, and delivery coordination, Izzikart allows vendors to scale their operations without requiring their customers to download additional software.

The platform provides a streamlined experience where customers can browse product catalogues and place orders directly via WhatsApp. On the backend, vendors utilize a dedicated web and mobile application to manage all transactions. This includes integrated delivery management tools that allow business owners to coordinate with riders and monitor the status of deliveries in real-time. The service is primarily targeted at food vendors, fashion retailers, and other small businesses that have transitioned to digital-first sales models.

This launch coincides with a period of significant digital transformation in the Ghanaian market. Industry data indicates that the number of internet users in the country is expected to reach 26.3 million by the end of 2025. Furthermore, the financial landscape is shifting toward digital payments, with mobile money transaction values projected to rise from GH₵3.01 trillion in 2024 to approximately GH₵4.54 trillion in 2025. Izzikart’s integrated approach positions it to help vendors navigate this increasing volume of digital commerce.

Beyond transaction management, Izzikart provides operational support to help businesses maintain professional standards while selling on social media. While the Izzikart Vendor and Rider applications are currently available for use in Ghana, MIQ Innovations Ltd has indicated plans to expand the platform's services to other African markets in the future. Interested vendors can access the platform and its tools through the company's official website to begin digitizing their sales processes.