Hollard Life Assurance named Marketing-Oriented Insurance Company of the Year

Hollard Life Assurance has been crowned the Marketing-Oriented Life Insurance Company of the Year at the 37th Chartered Institute of Marketing, Ghana (CIMG) Annual National Marketing Performance Awards. Held in Accra, the ceremony recognized the company's exceptional commitment to customer-centric marketing strategies and its efforts to expand insurance accessibility across Ghana. This recognition underscores the insurer's rapid growth and influence in the industry since its inception.

The award specifically celebrates Hollard Life’s innovative approach to product development and its focus on understanding the diverse needs of the Ghanaian public. Managing Director Sosthenes Konutsey and the Acting Head of Marketing, Aviel Benni Derry, expressed their pride in the achievement, noting that the accolade reflects the company's dedication to developing relevant and affordable insurance solutions. They emphasized that the firm’s strategy revolves around placing the customer at the heart of every marketing and operational decision.

A key factor in the company’s success is its use of technology to bridge the insurance gap. Among its highlighted offerings is "MeBanbɔ," a low-cost life insurance solution that allows customers to enroll and manage their policies via USSD. This digital-first approach aligns with Hollard’s goal of making financial protection easy and accessible for the underserved population. Through such initiatives and strategic partnerships, the company has sought to demystify insurance and build trust among consumers.

Established in 2018 as a subsidiary of Hollard Ghana, Hollard Life Assurance has quickly positioned itself as a competitive player in the life insurance sector. The company continues to prioritize financial education and community engagement as part of its broader mission to enhance financial security for Ghanaians. Moving forward, the leadership team reaffirmed their commitment to maintaining high standards of service delivery and continuing to innovate within the evolving marketing landscape of the insurance industry.