GCB Bank, Telecel, and FirstBank Ghana Drive Corporate Excellence Through Customer Engagement and Social Impact Initiatives

Major players in Ghana’s banking and telecommunications sectors, including GCB Bank PLC, Telecel Ghana, and FirstBank Ghana, have intensified their efforts to enhance customer relations and promote social inclusion through a series of high-impact corporate initiatives. These organizations are increasingly moving beyond traditional service delivery to focus on digital engagement, youth development, and gender equity. From GCB Bank's month-long 'The Extra Mile' campaign to Telecel's advocacy for women in leadership and FirstBank’s junior internship programs, these moves signal a broader commitment to holistic impact within the Ghanaian economy.

GCB Bank PLC has dedicated October to its customers under the theme 'The Extra Mile,' extending the traditional Customer Service Week into a month-long celebration. Managing Director Mr. Farihan Alhassan recently engaged customers directly through a live social media 'Ask Me Anything' session on Facebook and Instagram. During the session, Mr. Alhassan addressed questions ranging from digital transformation to leadership resilience, emphasizing the bank's commitment to understanding evolving customer needs. The campaign also includes customer town halls, executive branch visits, and the GCB Aerobics Fiesta, all aimed at gathering feedback to refine the bank’s service delivery and maintain customer trust.

In the telecommunications sector, Telecel Ghana has demonstrated a dual focus on economic empowerment and gender inclusion. The company’s M’ahitti Promo has already awarded over GH‵2 million in cash prizes to support families and small businesses, with winners like Anita Addo and Leslie Johnson Adams highlighting the life-changing impact of these rewards. Simultaneously, Telecel is championing sustainable pathways for women in leadership. At the 10th anniversary of the Executive Women’s Network (EWN), External Affairs Director Komla Buami urged organizations to embed gender inclusion into their core business strategies. Telecel continues to support this vision through its Female Engineering Student Scholarship and 'Telecel Reconnect' programs, which assist women in returning to the workforce after career breaks.

Furthering the focus on the next generation, FirstBank Ghana recently concluded its fourth Junior Internship Programme, benefiting approximately 200 young participants. The program, which ran from July to September, provided essential workplace exposure and training in financial literacy, teamwork, and professional conduct. During the closing ceremony in Accra, Managing Director Mr. Osahon Ogieva reaffirmed the bank's dedication to youth development. The initiative included an essay competition where Yao Enam Kwawukume emerged as the overall winner, receiving GH‵5,000.00. Supported by the Ministry of Gender, Children and Social Protection, the program underscores a collective effort among Ghanaian corporate leaders to prepare the youth for a competitive global economy.