Procus Ghana Limited Appoints Actor Dr Likee as Brand Ambassador for KIVO Food Products

Procus Ghana Limited, the manufacturer behind the popular KIVO food range, has officially announced the appointment of renowned Ghanaian actor and content creator Dr Likee as its new brand ambassador. This strategic partnership aims to leverage Dr Likee’s immense popularity and his authentic connection with the Ghanaian public to promote KIVO’s lineup of local food products. The collaboration marks a significant move for the brand as it seeks to deepen its market presence through relatable storytelling and cultural resonance.

KIVO, known for its convenient and culturally grounded products such as the KIVO 4-in-1 Gari Soaking Mix and KIVO Hot Shito, views the actor as a natural fit for its identity. According to Mr. Evans Kwofie, the Marketing Manager for KIVO, the decision to partner with Dr Likee stems from his ability to reflect everyday Ghanaian life through humor and genuine engagement. By aligning with a personality who embodies the essence of local lifestyle, Procus Ghana Limited intends to celebrate the tastes and moments that define the Ghanaian culinary experience.

The partnership is expected to go beyond traditional advertising, utilizing Dr Likee's talent for storytelling to create a stronger bond between the brand and its consumers. As a celebrated figure in the entertainment industry, Dr Likee brings a unique brand of humor that resonates across various demographics in Ghana. Procus Ghana Limited believes that this synergy will not only enhance the visibility of the KIVO food products but also reinforce the brand's commitment to providing high-quality, authentic food options that cater to the needs of modern Ghanaian households.