Carter Efe confronted by Made in Ghana over Kente cloth use

Nigerian content creator Carter Efe has faced criticism after a video showed him attempting to place a traditional Ghanaian Kente cloth on the ground for his girlfriend to walk on. The incident, which occurred during a recent livestream, prompted an immediate intervention from Ghanaian streamer Made in Ghana, who was also present. The exchange has since sparked widespread discussion on social media about the cultural significance of the sacred textile and the importance of respecting national heritage.

The video captures Carter Efe humorously attempting to spread the handwoven cloth as a walkway while they headed toward a vehicle. As he prepared the fabric, he was heard saying, "Commot there, my babe wan enter motor. Commot there." However, the gesture was quickly stopped by Made in Ghana, who confronted the Nigerian influencer over the inappropriate use of the material. He emphasized that the cloth is a symbol of prestige and is traditionally reserved for kings and high-ranking officials.

In the resulting confrontation, Made in Ghana explained that Kente is not a common floor covering and must be treated with reverence. In Ghanaian culture, the Kente cloth is a prized asset, with its intricate designs and vibrant colors representing specific proverbs and historical narratives. It is often worn at significant life events, such as weddings and festivals, and its placement on the bare ground is traditionally regarded as a sign of disrespect toward the artisans who weave it and the culture it represents.

The incident highlights the occasional friction that can occur during cross-border digital collaborations when cultural symbols are used without an understanding of their deeper meanings. While the act appeared to be intended as a lighthearted stunt for social media engagement, the reaction from the Ghanaian public underscores the sensitivity surrounding national symbols. The event has served as an educational moment for many followers of both creators, reinforcing the status of Kente as more than just a fashion statement.