Candyman Lucas Mensah Pledges GH¢5,000 Sponsorship for New Artiste Category at 15th Central Music Awards Seminar

Heritage Promotions successfully convened the 15th edition of the Central Music Awards (CMA) Seminar in Cape Coast, marking a significant milestone in the region's creative calendar. The event, held under the theme ‘Celebrating the Journey, Taking Stock, Building Tomorrow,’ served as a strategic platform for musicians, managers, and media professionals from across 22 districts to network and refine their professional skills. A headline development from the seminar was the announcement by Candyman Lucas Mensah, a prominent media personality and founder of the CMA, who pledged a GH¢5,000 sponsorship package specifically for the ‘New Artiste of the Year’ category to support and nurture emerging talent.

During his presentation, Mr. Mensah reflected on the 15-year evolution of the Central Music Awards, emphasizing the importance of institutional support for the next generation of Ghanaian musicians. He noted that the sponsorship is intended to provide a tangible boost to newcomers, helping them navigate the complexities of the music industry. The seminar also featured insights from other industry leaders, including Dr. Margaret Delali Numekevor, who advocated for the development of sustainable growth strategies and strategic planning within the creative sector to ensure long-term career viability for local artists.

In a forward-looking session, Nana Ekua Apeatsewah II encouraged participants to embrace technological innovation, specifically the use of Artificial Intelligence (AI) in music creation and marketing. While championing modern tools, she also stressed the timeless necessity of discipline and dedication to one's craft. The seminar further addressed critical issues such as copyright protection and intellectual property rights, providing creatives with the necessary knowledge to safeguard their work in an increasingly digital and globalized market.

The seminar concluded with the official closing of nominations for the 15th Central Music Awards, setting the stage for the upcoming ceremony. By bringing together diverse stakeholders from the creative industry, Heritage Promotions continues to strengthen the musical ecosystem of the Central Region. The event not only celebrated a decade and a half of recognizing local excellence but also established a roadmap for enhancing the region's musical output and professional standards for years to come.