AfroQuality Launches Accra Flagship Store to Drive Pan-African Commerce and Retail Expansion

KAB-FAM and Telecel Ghana Lead National Push for SME Digital Transformation and Financial Inclusion

Ghanaian business leaders are sounding the alarm on the need for rapid technological adoption as the country’s SME sector undergoes a significant shift toward digitization and financial scaling. During recent high-profile summits in Accra and Takoradi, executives from the retail and telecommunications sectors emphasized that traditional business models must evolve to survive in an era defined by artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA). This push for innovation is being matched by substantial financial commitments, including a GHS 500 million network expansion by Telecel Ghana and a GHS 20 million specialized fund for women entrepreneurs launched by Advans Ghana. At the Forty Under 40 Summit in Accra, KAB-FAM CEO Charles Antwi-Boahen urged young entrepreneurs to prioritize "relevance and speed" over traditional metrics like company size or reputation. He advocated for the immediate integration of Enterprise Resource Planning (ERP) systems and AI to streamline operations and ensure long-term viability. This sentiment was echoed at the Telecel Business Runway in Takoradi—the event's first showing outside the capital—where Telecel Ghana CEO Ing. Patricia Obo-Nai detailed the company's massive infrastructure investment to bolster network reliability for small businesses. Keynote speaker Dr. Daniel McKorley reinforced this, noting that a robust business model supported by modern technology is the only viable path for SMEs to unlock sustainable growth. Parallel to these technological advancements is a surge in financial inclusion and the formalization of women-led businesses across the country. The WERise Network recently reported significant milestones, having formalized over 3,600 women-owned businesses and reached nearly 8,000 youth and women through its "Rise & Scale" initiative. Similarly, Advans Ghana has doubled its client base to nearly 160,000 over the past five years, with women constituting 60% of its portfolio. To support this demographic, Advans introduced the Mmaa Mpuntuo fund, which provides GHS 20 million in capital alongside financial literacy training, business coaching, and microinsurance to protect traders against disasters like market fires. As Ghana positions itself as a central player in intra-African trade, the focus for local enterprises is shifting from basic operations to aggressive scaling and brand strategy. Experts and business networks are increasingly emphasizing that formalization and digital visibility are no longer optional but are requirements for job creation and revenue growth. With the current administration under President John Mahama focusing on economic stability, these private sector initiatives—combining infrastructure investment, targeted funding, and technological mentorship—provide the necessary framework for Ghanaian entrepreneurs to compete effectively on the continental stage.