Mohammed Adams Sukparu launches ICC-TikTok Digital Commerce Labs

The Deputy Minister for Communications, Digital Technology and Innovations, Mohammed Adams Sukparu, has officially launched the ICC-TikTok Digital Commerce Labs in Ghana. This initiative is designed to empower Small and Medium-sized Enterprises (SMEs) and young entrepreneurs by providing them with the essential digital skills needed to thrive in the modern economy. By leveraging digital platforms, the program seeks to enable local businesses to expand their reach beyond national borders and tap into lucrative global markets.

During his address at the launch, Sukparu emphasized that digital transformation is no longer a luxury but a necessity for business survival and growth. He encouraged SMEs to actively harness digital tools to increase sales and stimulate job creation, which is vital for the country's economic development. The Deputy Minister noted that the government views digitalization as a primary catalyst for growth, aiming to create an environment where technology-driven entrepreneurship can flourish through dedicated training and infrastructure.

The ICC-TikTok Digital Commerce Labs specifically target the youth, aiming to bridge the digital divide and provide employment opportunities through skill acquisition. Sukparu urged the organizers to ensure the program's impact is rigorously evaluated to measure its success in transforming the lives of participants and their local communities. He also called for a focus on sustainable business practices, ensuring that the growth spurred by these digital labs is both long-term and resilient.

Concluding his remarks, the Deputy Minister called for stronger collaborations between private digital initiatives and government institutions. He underscored the importance of digital inclusion across all regions of Ghana, ensuring that entrepreneurs outside the capital also benefit from such opportunities. By fostering these partnerships, the Ministry aims to create a cohesive ecosystem that supports the next generation of Ghanaian digital entrepreneurs in competing on the world stage.