
The African Collaborations Group (ACG) has announced a significant expansion of its leadership team, signaling a major push toward transforming Africa’s sports and entertainment infrastructure. Leading this new chapter is Paulo J. Cruz, who has been appointed as the organization’s Founding Chief Executive Officer. This move is complemented by the appointment of Jan Alessie, the Co-Founder and Managing Director of the World Football Summit (WFS), to the ACG Advisory Board. Together, these leaders bring decades of global expertise to ACG’s mission of developing large-scale, sustainable sports and entertainment district ecosystems across the continent. Paulo J. Cruz joins ACG from the DAMAC Group, bringing a distinguished 28-year career in infrastructure origination and large-scale real estate development. As CEO, Cruz is tasked with redefining how sports infrastructure is conceived in Africa, moving away from isolated venues toward integrated, economically viable projects. His mandate includes ensuring that these developments are not only attractive to international investors but also deeply beneficial for the local communities they serve. By focusing on investable projects, ACG aims to bridge the gap between ambitious architectural visions and the practical realities of long-term commercial viability. The addition of Jan Alessie to the Advisory Board further reinforces ACG’s strategic focus on the global football industry and the broader sports economy. With his extensive experience at the helm of the World Football Summit, Alessie provides a crucial link to global stakeholders and industry best practices. His expertise will be vital as ACG works to capture a share of the projected $20 billion African sports economy, which is expected to reach this milestone by 2035. Alessie’s role focuses on aligning diverse stakeholders—from government bodies to private investors—to ensure that large-scale development initiatives are implemented sustainably. Through these strategic appointments, ACG is positioning itself as a catalyst for a new era of urban development in Africa. By shifting the focus toward integrated district ecosystems, the group intends to foster environments where sports, entertainment, and commerce coexist to drive regional growth. This approach moves beyond the traditional model of building single-use stadiums, instead creating multipurpose hubs that remain active and profitable year-round. As the continent prepares for significant growth in its sports sector, ACG’s leadership under Cruz and Alessie represents a concerted effort to build the foundational infrastructure necessary for long-term economic and social success.